240312 NAVER News: JISOO donates all proceeds from her personal YouTube channel ‘Happiness Index 103%’

Blackpink Jisoo donated all proceeds from her personal YouTube channel ‘Happiness Index 103%’.

As a result of our newspaper’s coverage on the afternoon of the 12th, Jisoo showed off her positive influence by donating all of the profits from her YouTube channel, which has 4.99 million subscribers. This donation was made through the international children’s rights NGO ‘Save the Children’, and the donation will be used for a mangrove forest creation project in Nam Khanh District, Ca Mau Province, Vietnam.

In January last year, Jisoo garnered a lot of attention by opening a YouTube channel called ‘Happiness Index 103%’, which was a combination of her name and birthday. From the time of its launch, Jisoo expressed its intention to donate all proceeds and said, “It will be delivered to places in need. I hope everyone’s happiness index rises higher.”

The ‘Happiness Index 103%’ channel is expected to continue to deliver joy and positive messages to many viewers through various contents.

Meanwhile, Jisoo recently established her personal label BLISSOO and announced the start of her personal activities.

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Our Chu loves trees so much  We don’t deserve her 

So proud!