240429 BLACKPINK tops Forbes Korea’s list of most powerful celebrities of 2024

BLACKPINK is the number one in this year’s Power Celebrity 40. It recaptured the top five years after ranking first in 2019. Although there was also the effect of BTS’ suspension of activities, BLACKPINK completed a total of 66 performances by conducting world tours in 34 cities in 22 countries from the end of 2022. I shouted “Blackpink in your area” to countless fans in cities around the world. On average, it mobilized 26,000 spectators for a performance, earning $4.65 million (about 6.3 billion won). With this world tour, BLACKPINK was recorded as a girl group with the world’s best performance sales. The previous record was the 2019 Spice Girls’ World Tour. And he was the first K-pop artist to perform as a headliner at the Coachella Festival, the largest music festival in the United States. If you add up the highest performance fee (MG) that falls to BLACKPINK singers for the 66th performance and the appearance fee for the Coachella Festival headliner, the performance income alone is 100 billion won. Including advertisements and various luxury brand ambassador activity fees, BLACKPINK’s income will increase further. In addition to income, BLACKPINK also took first place in the social media category (YouTube 57.85 million people + Instagram 93.3 million people) category, ranking first overall.

In the top 10th place with BLACKPINK in the lead, world class singers and sports stars, except for Lim Young-woong (5th), occupied. New Jeans, who has already established itself as a world-class girl group beyond Korea, jumped 24 steps from 27th last year and ranked 3rd. New Jeans didn’t have many performances last year, but 9 songs ranked in the top 200 on the Circle Chart, and they are steadily making music profits. In addition, it is found that it received the highest level of treatment in the market and uploaded 31 advertisements during the survey period to 30 billion won in advertising revenue alone.

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Forbes Korea’s ‘Power Celebrity 40’ is the Korean version of the ‘Highest-paid Celebrity 100’ selected annually by Forbes in the United States.

‘Power Celebrity 40’ also based on celebrity’s one-year income (50%), but the media, social media, and broadcast influence were quantified (50%) and four indicators were added up to calculate the total score.

Thousands of counts and calculations are made to impose a total score that can be compared to each of the celebrities in different areas. The target audience is singers, actors, broadcasters, and sports celebrities, and 100 celebrities with a high number of searches on the Daum Kakao Portal were evaluated for 2023-2024. Then, after filtering the people with judicial controversy, Forbes Korea investigated the figures of income, media exposure, broadcasting activities, and social media, and applied statistical techniques to calculate the total score.

First of all, the income mobilized all methods (industry trade standards, work activities, domestic and foreign aggregation sites, interviews, the National Tax Service, precedents, etc.) to estimate the main income of celebrities. The main income was limited to music, performances, movie and broadcast appearance fees, advertising, and salary.

Media exposure was extracted from the news big data analysis service ‘Big Caines’ by person for the frequency mentioned in the headlines of the five major general magazines in Korea. Social media combined the number of followers of Instagram and YouTube, which are most used by celebrities, as of April 1, 2024.

Broadcasting is a domestic broadcast activity, to determine celebrity awareness among viewers of all ages. We selected a list of dramas and entertainment programs that appeared during the survey period and investigated the highest ratings, respectively. Depending on the ratings, the highest 5 points were given to the lowest 1 point for each program and section. Additional points were added based on the history and number of awards at home and abroad.

The figures in the four categories differ greatly in range, so they are normalized based on the minimum and maximum values (converted to a number between 0 and 1) and multiplied by the weight of each.