230909 ROSÉ of BLACKPINK is favored by LVMH Group, becoming RIMOWA’s Global Ambassador

**ROSÉ of BLACKPINK is favored by LVMH Group, becoming RIMOWA’s Global Ambassador**

Selected as a global ambassador and advertising face in the new campaign of the Rimowa suitcase brand, Rosé BLACKPINK extends its relationship with LVMH brands managed by the billionaire family Arnault.

Rosé BLACKPINK fans were surprised to learn that the idol was chosen as the latest global ambassador of the Rimowa suitcase brand.

The appointment announcement was made a day after the Australian vocalist appeared in the brand’s global advertising campaign, alongside Formula 1 driver Lewis Hamilton and striker Kylian Mbappé.

Speaking about the spirit of displacement – the core of Rimowa, Rosé said: “Traveling helps me expand the concept of a place called ‘home’. Trips have become an integral part of my life. Therefore I have realized that ‘home’ is more of a way of thinking than a fixed point. ‘Home’ is a combination of memories, experiences and relatives – fulcrums that bring a familiarity to me.”

The appointment of Rosé as Rimowa’s global ambassador shows that BLACKPINK members are very popular with LVMH and the billionaire Arnault family who runs the group. The reason is that suitcase manufacturer Rimowa is a brand under this group, is the same as the jewelry brand Tiffany & Co. for which Rosé BLACKPINK is a global ambassador.

More specifically, the Rimowa brand was run by Arnault family member – Alexandre Arnault from 2017 to 2021, before this guy moved to Tiffany & Co. to be in charge of products and media. ‘Rimowa is the ”pet” of Alexandre Arnault, who spent years convincing the founding family company to sell 80% of its shares to LVMH, because he loved their suitcase products too much.’

Although he is no longer the CEO of Rimowa, Alexandre Arnault, who clearly sees Rosé BLACKPINK’s influence on Tiffany & Co., must have promoted the idol for the position of advertising face at Rimowa.

According to a report published by CNBC TV channel, since Rosé BLACKPINK collaborated with Tiffany & Co. to represent Tiffany Hardwear, sales of this brand jewelry line have doubled in just one year (from 2021 to 2022).

On Thursday, September 7 (local time), Rosé was at Rimowa’s exhibition in New York. Named Seit 1898, the exhibition celebrates the brand’s 125th anniversary, looking back at the great achievements in Rimowa history. It was at this exhibition that the idol was declared the brand’s new global ambassador. She was invited to cut the ribbon with Rimowa CEO Hugues Bonnet-Masimbert.

**The event also marked the moment when Rosé personally successfully owned four global ambassador contracts with four well-known brands in the luxury industry including Tiffany & Co., Saint Laurent, Sulwhasoo and now Rimowa.**